What are 'stakeholders' for any business?
A stakeholder is a party that has an interest in a company and can either affect or be affected by the business. The primary stakeholders in a typical corporation are its investors, employees, customers, and suppliers.
However, with the increasing attention on corporate social responsibility, the concept has been extended to include communities, governments, and trade associations.
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What Are Stakeholders: Definition, Types, and Examples
Here's what the BBC for schools has to say:
With more from Wikipedia:
Stakeholder (corporate) - Wikipedia
How true/cynical is this description?
Meaningless term used in meetings by powerful bureaucrats to subdue dissenters while gaining respect, cooperation, and sympathy from sheeple. The word performs multiple functions at once: 1) it conveys a farcical title upon attendant sheeple, giving them a false sense of self-importance for which they feel thankful to the bureaucrat; 2) it conveys a false sense of empathy, causing attendant sheeple to view the bureaucrat favorably; 3) it gives the bureaucrat the appearance of magnanimity, which in turn makes the bureaucrat seem reasonable and dissenters unreasonable.
It's all very well, but how do you engage your stakeholders?
What is Stakeholder Analysis? | Definition and Overview
How to Create a Stakeholder Strategy
Then there are specific areas - such as branding:
Identify the Brand Stakeholders | aytm
The key stakeholders you need to involve in your brand
How to Build a Brand That Connects to Every Stakeholder - Article - DAIS
Brand stakeholders: Who they are and how to interact with them
Finally, if you consult your stakeholders:
Why Companies Are 'Debranding' - YouTube
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