nudge

How do we make people do things we want them to do?

We can negotiate, persuade or control:
Jay Doubleyou: positive power and influence

We can frame things in a certain way:
Jay Doubleyou: story-telling: the art of framing

Or we can 'nudge' people in a certain direction:

Nudge Theory explanation

Although not everyone's happy with the idea:
Jay Doubleyou: how do you make decisions?

It's in the news:
Inside the Coalition's controversial 'Nudge Unit' - Telegraph
India’s nudge unit: An idea whose time has come - Livemint
Politicians learn power of using nudge technique - BBC News
HSBC's "nudge" app uses behavioural science to help you spend less | City A.M.
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