real-world language learning

LEARN ENGLISH IN THE UK! 

Now that the UK and Germany have committed to a school group travel arrangement after English UK secured visa-free travel for German school groups, there are now more opportunities for face-to-face learning in an English-speaking environment.

But how important is so-called real-world language learning?

LEARNING A LANGUAGE AS A LIFE-LEARNING SKILL:

A new campaign has been launched to make it a reality for young people:

The core message of the campaign is to create FOMO (fear of missing out) among young people, especially Gen Z. It positions language travel not merely as academic study, but as a transformative life experience. This includes making memories, building global friendships, and experiencing diverse cultures first-hand, directly contrasting with online-only learning. The strategy involves a global movement primarily on TikTok and Instagram, platforms where the target demographic is most active. The goal is to make language and educational travel a trending topic, drawing inspiration from successful destination campaigns.

The organisation ALTO is a global platform for leaders and decision makers within the language and educational travel industry - and ALTO launched its student social media campaign earlier in the year.

Here's more from the study travel industry, as ALTO launches its campaign:

Industry association ALTO has launched a new global social media campaign inviting students to share their experiences of studying abroad and inspire a new generation of language travellers. The ALTO #PassportToPeople campaign was described as a "a global call to celebrate real-life language and educational travel".

ALTO Where Leaders Meet said, “Aimed at encouraging language learning, international friendships, and meaningful cultural exchange, the campaign is designed to inspire a new generation to embrace the life-changing power of travel and studying abroad.”

The association is asking students to capture and share their personal moments, and to post brief, compelling videos or photos on TikTok or Instragram with the #PassportToPeople hashtag to “contribute to a collective story of connection, courage, and cultural discovery”.

REAL-WORLD LANGUAGE LEARNING:

The idea behind getting young people to the UK to learn English and getting them to personalise and directly share their learning experiences is that it's not only more fun but more effective to interact.

As one blogger says, real-life learning is about connecting language to the world:

As a passionate advocate for learner-centred language teaching approaches, I firmly believe that connecting language learning to real-world topics and contexts is the key to learner engagement and fostering life-long learning. If we can show our students how the language they are learning connects to their own everyday lives, and not only that, but also give them opportunities to discuss important topics that they care about, we are setting them on the path towards making English a natural part of their daily life.

The Oxford Uni Press agrees that it's all about bridging the gap - and how real-world connections make learning more meaningful - although this piece is about pushing a new book...

And interestingly, the 'unreal' world of AI is suggesting why real-world applications matter in language education

But to finish, here's another teaching blog looking at how to use real-life scenarios for language learning:

From birth, we naturally absorb the language around us, using it to express thoughts and interact with others. This process, called language acquisition, occurs in real-life situations where understanding is essential. Similarly, you can use real-life scenarios for language learning. Because, when learners engage with the language in authentic, meaningful contexts, it helps them understand and remember it better. This approach builds a stronger vocabulary and grammar foundation. Which helps you to transition from theoretical knowledge to practical, everyday use, making the language feel more intuitive. In this article, we’ll dive into how you can use real-life scenarios to learn a foreign language and boost your confidence while travelling or moving abroad. Let’s get started!

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