self-satirising advertising

Normally, advertisers don't like too much honesty:
Lucky Strike - YouTube
Jay Doubleyou: the men who made us spend: part two

Now, corporations are selling their stuff with a little more honesty:
How Self-Deprecating Advertising Creates More Meaningful Consumer-Brand Connections - TINT Blog

Satire could be used - but that's normally about attack:
Jay Doubleyou: part of a political cartoonist's job is to cause offence

This piece of satire did not seem to harm Ikea, however:
Fight Club Ikea Catalogue Scene — Critical Commons
Jay Doubleyou: fight club: how many film genres in one film?
Jay Doubleyou: fight club and anti-consumerism

Nor the Victoria & Albert Museum:


“An Ace Caff with Quite a Nice Museum Attached” (Saatchi & Saatchi, on the V&A) | CzechingIn



All right, the mirror's seen better days but the currant buns are very tasty | Arden, Paul | V&A Search the Collections

Here are a lot of examples:
Advertising / Self Deprecation - TV Tropes

And one for Apollo 11:
10 Famous Funny Commercials - YouTube

With more here:
Skoda - Repositioning Ad - YouTube
Aussie Beer Commercial - Best Ad Ever - YouTube
Carling Black Label "Dambusters" - YouTube
15 Funniest Commercials of All Time - YouTube
.
.
.