gamification is everywhere

Gamification is the strategic attempt to enhance systems, services, organizations, and activities by creating similar experiences to those experienced when playing games in order to motivate and engage users Gamification - Wikipedia

It's used in learning: Jay Doubleyou: gamification in learning 

It's used in teaching: What is gamification in education? - FutureLearn

And in VR and teaching: Is 'gamification' changing learning? - Inavate

And it's been around for centuries in fact: 5 Benefits of Gamification |

It's used in business: Gamification on the Rise | Business Manchester

Good thing?

Or not: Jay Doubleyou: 5 creepy ways video games are trying to get you addicted

With more from the BBC:

Adrian Hon, a game designer and author of a new book called You've Been Played, explores the increasingly uneasy ways in which game-like elements permeate our digital age. In his book, Hon charts the similarities between games and contemporary conspiracy theories – and much more. Game-like elements, he argues, underpin countless aspects of our lives today, from the mechanics of the workplace to how we spend our leisure time. You may consider yourself immune to conspiratorial manipulations. But, as the title of Hon's book suggests, you are most assuredly being played elsewhere. And – contrary to the fantasies of QAnon's would-be freedom fighters – there's no easy way to take back control.

Why your life could be part of someone else's game - BBC Future

Jolyon Jenkins looks at how the techniques of gaming have been co-opted to coerce, cajole and control us, using our inherently playful nature to make us act in ways that may not be in our own best interests. Welcome to gamification. Points, badges, and leaderboards are creeping into every aspect of modern life. Businesses, governments and schools use games and gamification as tools for profit and control. Amazon workers pack boxes while a virtual car races across their screen. The faster they pack, the faster the car - and if they beat their co-workers, they rise to the top of the leaderboard. Truck drivers are measured for compliance with company driving standards, and can see in real time how they are performing against colleagues. But is any of this actually fun? And who said work was supposed to be fun anyway?

BBC Radio 4 - Gamification.

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