There have been several studies over the years looking at what our taste in music says about us:
Jay Doubleyou: what does your taste in music say about you?
Jay Doubleyou: what does your taste in music say about you? part two
More research is just out:
True blues? How music reveals a fan’s personality | News | The Times
With more here:
Country music fans are extroverts and blues lovers are emotionally stable: Spotify claims musical taste can reveal your character and is granted a patent to 'personalise user experience based on personality type'
- Spotify researchers had volunteers complete a personality type questionnaire
- They then compared the answers to the users listening history on the platform
- They found a clear link between music preferences and users personality type
- The company has been granted a patent that uses personality types to change the tone of voice used in spoken word messages delivered within the service
The music you listen to can indicate your personality type, a study claims, with country fans more extroverted and blues lovers more emotionally stable.
Spotify asked 5,808 volunteers to complete a personality test that rates them on openness, conscientiousness, extroversion, agreeableness and emotional stability.
It then looked at their musical history and found that the songs people listened to could predict their personality type with 'moderate to high accuracy'.
For example, people who like Aretha Franklin and soul music generally tend to be more agreeable, and lovers of folk music are more likely to be open.
Spotify was this week granted a patent for technology that uses personality types to 'personalise user experience' by changing the tone of voice used in spoken messages delivered within the service.
The research team behind the music study was also involved in the new patent, which uses a similar questionnaire to determine personality type.
But some aren't happy:
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