radio one on youtube

This is what young British guys are doing: 
all very exciting and very authentic:

Dan & Phil: The YouTube stars tasked with bringing new young listeners to Radio 1

IAN BURRELL FRIDAY 31 MAY 2013

Commercial television and radio in Britain has abandoned Britain’s youth to the internet, according to the YouTube stars signed up by the BBC to help bring new young listeners to Radio 1.

Dan Howell and Phil Lester are radicalising production techniques at Radio 1 and have introduced the first show to be filmed in its entirety and streamed live online. 

Neither presenter felt they had any competition on commercial radio for the young audience. “I have no idea what they’re doing,” said Lester. Howell claimed: “Young people just don’t listen to radio anymore.”

This is why they are trying to identify a spot where radio becomes a visual and internet-based experience, building on their successes on YouTube, where Howell has amassed 1.7m subscribers for his “Danisnotonfire” channel. Lester has more than 900,000 subscribers on his YouTube channel “AmazingPhil”.

Among the popular features of the Dan & Phil show is the opportunity for listeners to make requests by sending in home-made music videos of their favourite songs. Howell said that this “constant waterfall of videos” ensures that the energy of a highly-visualized show is not lost when a record is played. “A load of people have sent in videos they have made for their O-level or GCSE media studies or theatre class,” he said.

Dan & Phil film themselves competing in whacky challenges, sometimes wearing helmets with mounted cameras. The pair are also innovative in their use of Twitter. They try to register a worldwide trending topic on every edition of their show, which goes out at 7pm on Sunday evenings when, according to Howell, “most kids are on the internet”. One worldwide Twitter trend was #animalsplicing, defined by Lester as “if you could mix two animals together to create the ultimate pet, what would you do?”
Dan & Phil: The YouTube stars tasked with bringing new young listeners to Radio 1 - TV & Radio - Media - The Independent

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